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Archive for May 1st, 2013

Why Search Engine Optimization Produces Opportunities


Pew Internet performs routine studies and research about the habits of internet users. The latest information from Pew Internet shows almost 60 percent of internet users spending time researching products and services on the web. This means the majority of internet users are looking for reviews and details about products and services on the web. Becoming visible to people looking for information is a process that involves the implementation of search engine optimization. Developing a successful search engine optimization campaign requires keyword research and market research. Website owners outsource their SEO needs to an Seo company in order to remain competitive in search engines like Google.

Both search marketing and email marketing are crucial for the success of internet marketers because these are the two main activities that take place on the web. Companies providing services for search engine marketing use blogging techniques to produce more traffic for their clients. In fact, business owners that take the time to run a blog will experience more traffic than business owners that do not use blogging as a strategy for search engine optimization. Recent studies show blogs produce 434 percent more indexed pages in search engines on average. Search engine optimization is important because it produces more leads than outbound leads.

In fact, leads generated from direct mail advertising only produce a 1.7 percent close rate on average. SEO leads generate a 14.6 percent close rate on average. There should be no mystery as to why website owners demand search engine optimization services. Identifying a reputable marketing firm is a challenge if you do not know what you are looking for. Marketing firms must provide services like PPC management, link building and content creation. Blog commenting, RSS feeds and article submission services are also crucial for enhancing the SEO score of a website.

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May 2013
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