For many companies suffering from a poor online presences, or just starting up, SEO is not an option. It is an inevitability. A comScore qSearch study revealed that each second there are 1,890 searches one on the internet, or about 4.9 billion each month. These users, approximately 80% of them, have said that they tend to ignore sponsored and paid links. All of the data and statistics point to the need for having a naturally high Seo ranking in order to remain competitive. Now, all you need to do is sift through the hundreds of SEO companies out there to find the right one.
Here are a few tips surrounding three key criteria for selecting SEO companies.
You will find that it is very hard to get a straight answer online about how much an SEO campaign will cost. This is not a conspiracy. Price is simply dependent on so many factors that companies are reluctant to post a price outright when it is highly probable that your actual cost will be much different. However, as a guideline, you can expect certain ranges.
If a company operates on monthly retainers, it could cost between $750 and $5,000 each month. Contract services are variable, but generating quality content might cost between $.15 and $.050 per word. Site content and link profile audits again cover a huge range, from $500 to $7,500. Setting up a site for social media also sits in that range. Hourly consulting could be anywhere from $100 to $300 an hour, and pricing based around a project could be between $1,000 and $30,000. Measuring ROI is the key to justifying these necessary expenses.
Look out for companies that put too much focus on search engines, ignoring human audiences and interactions. Dangerous SEO techniques include hiding content, stuffing keywords, and link farming. If a company is using black hat techniques with your website it could result in a Google ban. Each day, Google blacklists another 6,000 websites. If that happens, then you will be back to square one.
SEO is a multifaceted form of internet marketing. It needs to be inclusive of social media, on site optimization, link building, high quality content, reputation management, and more depending on your market. A Pew Internet study revealed that 58% of online users research services or products. Furthermore, 57% of businesses manage to generate new leads and costumers jut through their blogs. SEO can be used to boost performance in these areas as well as site ranking.
It is important to note that prices for services will vary by region, and by the experience a company has in performing those services. SEO techniques and marketing strategies are also constantly in flux. Generally, your goal is to get a top ranked link, since 42% of internet users choose that link over others. Quality SEO companies can get you closer to that top spot. Learn more: Salem oregon seo