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Archive for March 12th, 2014

With Proven Effectiveness, Printed Marketing Content Can Still be a Valuable Tool

Direct mail letter

The explosion of the digital marketplace and online shopping means that more and more businesses are spending all of their advertising and marketing budgets on web content and internet marketing. But though they are outdated in some circles, more traditional, printed items still have their place. Items like company brochures can still be a valuable tool for businesses who are looking to attract new customers and build a better business. In fact, there are some cases where they are more valuable and effective than even the most well-developed web campaigns.

Placing custom brochures in a hotel, bus or train stations, and airports can be highly effective for local businesses who want to capture tourists and temporary visitors. For instance, a family on vacation might want to sit down and grab a bite to eat af

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