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Archive for April 25th, 2014

Why Did Facebook Purchase Fitness-Tracking Mobile App Moves?

Search engine and optimization

Facebook is adding another notch to its belt. The leading company recently announced another takeover. This time, Facebook CEO Mark Zuckerberg purchased Finnish company — and developer of fitness-tracking app Moves — ProtoGeo Oy. What’s Zuckerberg’s angle? Why is Facebook jumping on the fitness bandwagon, and can marketers learn from it?

Facebook’s Interest in Moves App Explained

Why did Facebook buy Moves? The digital health market is rapidly expanding. Google admits its working on wearable fitness-tracking technologies, and there are rumors that Apple will release a smartwatch, similarly keeping tabs on exercise and overall health, soon. Moves is right in-line with popular software; the mobile app automatically records distances walked, ran, and/

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