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Archive for November 4th, 2014

How to Create a Memorable Small Business Sign in Three Simple Steps

Automotive sign design

Most small businesses can get about half of their local business just from the use of signs, so a business without one is making a huge advertising mistake. The thing is, it isn’t enough to just have a simple sign anymore. Signs need to be eye catching, be able to quickly convey a message, and be memorable. This isn’t always easy to do, but here are three tips to get you started.

1. Make it Noticeable.
If people can’t see the sign to being with it will be impossible for them to remember it. Business owners should think carefully about the traffic around their store — on foot and in vehicles — and think about where people are going to look. The signs should be installed in places where people typically look for signs, like projecting from the side of a business or a tall sign on t

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