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Archive for July 16th, 2015

x Reasons Why E-Commece Needs to Upgrade Its Payment Process

Card not present

Chargeback is the antithesis to profit. Banks are more focused on keeping their cardholders happy, so even if the merchant is not literally at fault, they must shoulder the brunt of the cost of fees and liabilities such as lost merchandise. It’s especially difficult in ecommerce. Here’s Why.

Credit Card Fraud
While we want to trust out customers, fraud is the most prevalent cause of chargeback. This is the act of a criminal third party, yet the merchant is held responsible for the cost of processing the chargeback. Proper payment gateway service would catch suspicious activity before anyone is charged, but the anonymity of the internet makes card not present trans

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3 Ways a Brand Development Firm Can Boost Your Financial Institution

Contemporary creative agency

The banking industry has seen a massive change in the last decade. More and more people have become inclined towards using the internet for their financial transactions and decision-making. The world has taken a turn towards mobility with 80% of internet-using adults owning smartphone devices, and social networks have started playing a crucial role in reputation-building and marketing.

In these circumstances, it is important for financial institutions to adapt. While brand building has always been a major part of business strategy, it is now more important than ever to offer customers a unique and immersive brand experience whether online or in retail situations. Working closely with a brand development firm can provide a lot of mileage in this regard.

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Welcome to Kameleon Media, the home of Joe Kameleon. You can expect the best news and media from Joe. He will bring you news, weather and financial market info. Stop back everyday (Joe misses you when you aren't here)

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