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Archive for October 12th, 2015

You’re Losing Customers Because of Your Packaging

Custom cardboard packaging

It takes more than a graphics artist to design quality packaging for a product. Whatever image they come up with must go on the physical container, which makes that container your base and biggest initial impression maker. Consumer decision making is down to five seconds from spotting the product to choosing to buy it, so these first impressions are crucial to catching attention and keeping it.

Variety

Luckily over the years, printed retail packaging and customized shipping boxes have become cheaper and lighter than ever, so the options are vast. This is key for primary packaging that ends up on the front line. It’s worth adding a little to the cost of packaging to create a unique shape, texture, and color to house your product. Go over your options with your pac

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