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Archive for August 17th, 2017

5 Reasons You Need a Digital Marketing Plan Today

Digital marketing optimization

Developing a digital marketing plan is important to business success. While 50% of companies are currently using digital marketing, most do not have a plan. Rather than creating a marketing plan, these businesses are guessing and spending money on internet advertisements and social media, without really understanding the intention or benefit of these dollars spent. Creating a digital marketing plan is important for the following reasons.

It allows you to target a specific customer
Digital marketing is useful for many reasons, but it is perhaps, most useful for the ability to target specific customers. Most business owners are aware of their current customer bas

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