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Archive for January 29th, 2018

When Was the Last Time Your Business Had New Signage? Consider the Benefits of LED Signs

Signage for businesses

On a daily basis, people come into contact with all types of advertising and marketing materials. In addition to print and online advertisements and copy, they also see a considerable amount of signage. Billboards, scrolling marquee signs, and other types of outdoor electronic signs are a common sight in residential and downtown areas. Signage is also seen, of course, on roads, highways, and freeways.

A recent survey showed that having clear signage can make a difference in whether or not someone discovers a business. If it hadn’t been for seeing a business’ sign, 35% of the survey’s participants wouldn’t have known about a particular business. Since 85% of a businesses’ existing or prospective customers live or work within five miles, having effective signage assists with directing and attracting

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