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Archive for June 5th, 2018

How LED Signage Can Liven Up Your Business

Every day as people walk down the street or drive down the road, they’re inundated with signs and advertising. As the old song goes, “Signs, signs, everywhere there’s signs.”

Advertising and signage may be overwhelming in some areas, but there’s no denying that it works. Nearly 85 percent of a business’s customers live or work within a five-mile radius of its location, so signage can carry a lot more weight in attracting business.

Studies show that adding or changing a sign can directly improve sales revenue. Replacing a store front wall sign with a larger sign increases revenue by 7.7 percent. When it comes to the impact of signage, especially electronic signage, the numbers don’t lie:

  • 71 percent of people look at messages on roadside billboards (traditional and digital).
  • The value of an on-site sign is the same as 24 full-page ads in a newspaper per year.
  • 35 percent of people would never have discovered a business of it hadn’t been for a sign.

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Getting Your Taylor Ice Cream Machines Ready for the Summer

It’s always ice cream season, no matter what the calendar says. Ice cream is a favorite American food, and NASA has even developed a special version that can be eaten in zero gravity. Even though people eat ice cream year-round, demand peaks in the summer. For businesses that serve ice cream, keeping your soft serve machines clean and ready for the summer rush is a high priority. Taylor ice cream machines should be serviced by factory trained personnel so they can carry on serving helpings of the delicious frozen dessert to the hungry masses.

Ice cream is always in demand
Ice cream is one of the most popular foods in the U.S. and has a whole month devoted to celebrating its place in our lives. July is National Ice Cream month, established by law in 1984. Not only that, the favorite flavor of ice cream, vanilla, also has a day to celebrate its goodness. National Vanilla Ice Cream Day is July 23, and no doubt millions of people will be celebrating both

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