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How Signage Can Help Your Business Stand Out

The average consumer is exposed to 3,000 ads and promotional massages every single day and business will do whatever they can to get a customer’s attention. Everywhere you look, there are store signs, newspaper ads and life size posters flashing, flickering and proclaiming, “Buy This,” “Try That” or “Come Check This Out!”

Of the thousands of ads seen every day, many are seen on display store signs. These displays can go a long way in convincing a customer to purchase a product or service, especially if they aren’t planning on buying more than what they came for.

In today’s shopping market, it’s important for a business to get someone’s attention and fast. Consider for a moment the following statistics:

  • A consumer decides within three to seven seconds whether or not they will stick with a brand or buy a competitor.
  • 82 percent of purchase decisions are made in the store.
  • 16 percent of unplanned purchases were made because customers noticed a display.
  • 6 to 10 purchases in a store are usually impulse buys.

    • With a never-ending crusade for the customer’s money, prominent signage is important for businesses to get noticed. Display signs come in a variety of forms, shapes and sizes. Some of these include:

      • Lawn signs
      • Table top displays
      • Lunch boards (also called A-Frames)
      • Hanging store signs or door sign holders
      • Billboards
      • Yard signs
      • life size posters
      • Display Racks
      • Banners
      • Electronic Signs
      • Illuminated signs

        • A display sign can lead to customers spending more money and ultimately having a greater experience at a business. A 2011 report indicated that 86 percent of customers will pay for a better experience.

          Ultimately, merchandise with a sign means there’s a greater chance that product or service will be sold. A Brigham Young University study showed that merchandise with a sign outsold merchandise without it by 20 percent. Additionally, merchandise marked at full price performed 18 percent better than non-sign merchandise.

          Reaching customers through displays is cheaper too. The cost to reach 1,000 adults for a sign or store merchandizer over a year was approximately $3.37, compared to anywhere from four to eight dollars for a 30-second commercial.

          The value of on-site signage is equal to 24 full-page newspaper ads every year. So if a full-page newspaper ad can reach scores of people, imagine the outreach life size posters or billboards might have for a business. They’re big, they stand out and people will pay attention.

          When it comes to the in-store shopping experience, the number of items the average customer sees can be overwhelming. According to 2014 data, there are 30,000 SKUs launched annually, which means there are a lot of products to choose from. To avoid new products or classic products getting lost in the shuffle, brochure holders are a great way to help a company’s signs bring attention to products.

          Using mounted brochure holders or metal free hanging sign holders, a business has other avenues to grab the average customer’s attention. It’s already been established that more than 80 percent of purchase decisions are made in the store, so a customer’s eye can be easily drawn to mounted brochure holders or metal free hanging sign holders to be made aware of a sale or a new product.

          The same can be true of warehouse label holders. Though most stores have their aisles marked well, warehouse label holders are essential for helping a customer find exactly what they’re looking for. In places like hardware stores or wholesale stores, products are often laid out in a warehouse style and warehouse label holders can be the perfect way to help a customer find what they need.

          Brochure holders also work for getting coupons into customers’ hands. In 2017, customers saved more than $3 billion because of coupons and 92 percent of customers have used a coupon in the past year. In addition, 60 percent of shoppers are influenced by coupons for grocery store purchases, so pairing flyer holders with color coupons along with a display sign is a sure way to make sure a customer sees what a company is offering.

          Display signs come in an endless variety of colors, sizes and forms and the possibilities are endless for businesses. Signs can be as cheap or expensive, as durable or as lightweight, or as flashy or toned down as a business needs whether you’re wanting to use simple A-frame boards or life size posters.

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