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Outbound Call Centers No Longer Have to Rely on Cold Calling Techniques

Just a few years ago, the only real jobs that were available to high schoolers where you could make any money was outbound sales calls. Whether you were working for a local roofer or a lawn or tree care company, these jobs required lots of rejection, and sometimes anger. Today, however, those calls are more selective. Based on information gathered through social media or other digital platforms, companies that are hiring for outbound sales calls are providing names and numbers of potential clients who have at least shown some kind of interest in the given product or service.

In fact, the best companies have realized the ineffectiveness of cold calls and now use various levels of digital data to make better use of their outbound sales call centers. For instance, using information about customers that indicates that they are a group of people who are already investing in fitness, beauty, and salons, service center marketing can help generate specific lists of potential customers. Whether your established business wants to get follow up information about how a visit was or you new business wants to find a demographic that will be responsive to a two week trial of a new fitness gym, we live in a time when digital data can be a real advantage.

Customer Call Centers Offer a Number of Great Options to Their Clients

In addition to providing a staff for outbound calls, there are also many companies who provide staffing for customer call centers. From answering customer service questions to making sure that current customers know about the opening of a new business location, there are many times when both large and small businesses can benefit from the help of a customer call service provider.

Consider some of these facts and figures about the many times when inbound or outbound sales calls and customer service options might be an advantage:

  • Following up with customer experience opinions is important because increasing customer retention rates by mere 5% increases profits by 25% to 95%, according to a research study by Bain and Company.
  • 64% of people find customer experience more important than price when it comes to making a purchase.
  • As many as 72% of businesses indicate that improving customer experience is their top priority.
  • 70% of buying experiences are based on, no nth product, but how the customers feel they are being treated.
  • 62% of companies view customer experience delivered by contact centers as a differentiator that keeps them competitive.
  • 94% of people in America admit that they would take advantage of an exclusive offer provided by a brand even if that brand would not typically be offered to the general public.

Finding a way to make sure that your business succeeds often involves making use of the latest and mot relevant digital data. The use of this data in outbound call centers also means that the employees are not facing an entire day of making cold calls.

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